I was wondering what you think about Sustainable Fashion and to what kind of sustainable improvement in the industry you would add the most value. As the article states, there are many ways on how fashion can be more sustainable, like improving working conditions, the usage of eco-fibres, reduction of waste, etc.
Personally I quite agree with the author of the article, the ambition of H&M to make their fashion more sustainable is praiseworthy. Launching the new Conscious Collection offers lots of customers a more sustainable alternative, which surely is a good thing in my opinion. However, when it comes to being considered as an ethical paragon, H&M still has a long way to go.
The link to the article: http://www.guardian.co.uk/business/2012/apr/07/hennes-mauritz-h-and-m